Penalized by Google? What do you do next? |
Posted: September 2, 2014 |
Being penalized by Google is the worst thing that can happen to your Phoenix SEO campaign. This is thanks to the fact that 2/3 of the billions of internet search queries flow through this site alone, so you need to get ranked as high on their search results lists as possible. Despite your best Google-specific SEO efforts, however, it is possible to get your rankings dropped thanks to a penalty that you might not even be aware of. A poor all-around online reputation Your website’s overall reputation online can be a huge contributor to a Google penalty, because the search engine giant only wants to give the best available sites high rankings. There are many tools that your Phoenix SEO company can provide you with to check your online reputation. Changing your domain name without really changing it If your website’s reputation is bad enough, you might be better off having your Phoenix web design company change the domain name. However, it is likely heavily connected to your company and what your current customers look for. You can have a redirect from your old domain to your new one so that you can build a new reputation without alienating your current customers. Doing a thorough link cleanup A link cleanup means disavowing all bas links and building a new portfolio of good links that will help instead of hinder your rankings. Adding quality content First, you need to erase all of your old keyword-laden, gibberish filled content, or it will continue to harm your Google rankings. Once this is done, you need to work with your SEO firm Phoenix to create plenty of high quality content that Google will love. Simplifying your website If your website’s design is harming your rankings, then you need to hire a Phoenix web design company that can efficiently overhaul the framework of your website to not only make it easier for Google to navigate, but for real people as well. Getting from under the weight of a Google penalty is possible. You just have to be thorough and judicious in your cleanup.
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